Sid Lee's Blue Goose Product Packaging

Sid Lee Exhibits The Blue Goose Product Packaging

SID LEE, the designer of the award winning work Product Packaging by SID LEE points out, SID LEE Toronto developed the brand identity and packaging design for Blue Goose, a Canadian-based organic and natural food company that specializes in high quality beef, chicken and fish. Design inspiration came from visiting a Blue Goose farm in British Columbia; seeing the land, the environment, and how well the animals were being treated. The brand’s story is embedded in all aspects of its identity and packaging, with the use of hand-drawn illustrations to provide a rich and detailed representation of the natural environment and excellent conditions in which the animals were raised..

Sid Lee's Blue Goose Product Packaging Images:

VIA: http://competition.adesignaward.com/design.php?ID=30971

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