Cottage Cheese:up Your Street by Acclaimed Designer

Acclaimed Designer Exhibits The Up Your Street Cottage Cheese

The thinktank behind the awarded work Cottage Cheese:Up Your Street by Acclaimed Designer demonstrates, Up Your Street is a brand idea created to reinvent and reinvigorate the ailing cottage cheese category. The concept is built around the notion of moving cottage cheese on from the safety and comfort of its old 'cottage' to live in more exciting and exotic homes. In doing so the product itself is reinvigorated and re-presented in new and interesting flavour combinations. The house-shaped Tetra Pak format brings this concept to life in-store, creating a 'street' on shelf and invites possibilities for new variants, sizes & limited editions. .

Cottage Cheese:up Your Street by Acclaimed Designer Images:

VIA: http://competition.adesignaward.com/design.php?ID=28787

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