Alcohol Packaging by Bold-Inc Brand Innovation

Bold-Inc Brand Innovation Spotlights The Dell' Albero Limoncello Alcohol Packaging

Bold-Inc Brand Innovation, the project leader of the awarded work Bold-Inc Brand Innovation's Dell' Albero limoncello Alcohol packaging says, Dell’ Albero translates to ‘from the tree’ and this inspired the hand-crafted treatment of this iconic Italian lemon liqueur. By way of tradition, the base of each lemon tree is coated with white paint to deter crawling insects from reaching the fruit. A white ceramic base resembling the tree trunk forms an integral part of the design and provides a functional purpose by acting as both a stand and ‘chiller’ for the bottle when placed in the freezer prior to serving. Finished with age old hand-crafted techniques, the result is a bold re-interpretation of the traditional Italian limoncello..

Alcohol Packaging by Bold-Inc Brand Innovation Images:

VIA: http://competition.adesignaward.com/design.php?ID=28491

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