Wine Pouch:wine Pouch (r)evolution by Design Agency: Reverse Innovation

Design Agency: Reverse Innovation Spotlights The Wine Pouch (r)evolution Wine Pouch

Design Agency: Reverse Innovation, the creator of the highlighted project WINE POUCH by Design Agency: Reverse Innovation illustrates, Design agency REVERSE Innovation and winemakers GIGANTE have developed a pack to challenge the bad image of “Bag in a Box” wine. The innovative pouch cleverly reinterprets the classic “Bordeaux” bottle by an intriguing play of solid/empty spaces, and contrasting opaque/gloss materials. The structural design allows the pouch to remain upright while in use. Blind embossing and UV varnish are used to reproduce the distinctive terracing of the vineyard. The topography of the vineyard is then defined by the shape of a vine leaf, which is characteristic of this splendid wine-producing area..

Wine Pouch:wine Pouch (r)evolution by Design Agency: Reverse Innovation Images:

VIA: http://competition.adesignaward.com/design.php?ID=33762

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