Institutional Campaign by Marcelo Lopes Design

Marcelo Lopes Design Reveals The Amaranto Restaurant Institutional Campaign

Marcelo Lopes Design, the thinktank behind the award winning work Amaranto Restaurant - Institutional campaign by Marcelo Lopes Design explicates, Institutional campaign for Amaranto restaurant in Brazil, Argentina and Chile. The client asked for a campaign whose references radically differed from the images generally used in restaurant ads, such as pictures of dishes served and the like. The design was inspired by the restaurant’s cooking concept of mixing different types of food which actually result in new flavors. The campaign, “Reinventing flavors!” was inspired by surrealism. Regular day-to day images transformed into surrealism - each person’s take on the image leads to the understanding of the sense of humor behind them. .

Institutional Campaign by Marcelo Lopes Design Images:

VIA: http://competition.adesignaward.com/design.php?ID=26762

End of the article, click here to go back to previous page, or alternatively go back to Big Architects homepage.

Design Events Calendar
Copyright © 2010 - 2017 Big Architects - big-architects.net - All Articles